Zeta Global: Person-Based Marketing Powered by Artificial Intelligence

Consumers have changed over time. There are more devices in the market and in our lives than ever before. Consumers are empowered and in-touch with technology every day. With so much of connected devices, the consumer behavior is different than it was in past. In the past, it was not possible to cater to individual demands. But today, the marketing strategies need to be consumer appropriate so as to cater to individual demands. With the advent of Artificial intelligence and modern solutions, this is now possible. Zeta Global, being a market leader makes this possible through real-time signals, predictive analytics, and Artificial Intelligence.

Zeta Global came into being in 2007. Formerly known as XL Marketing, Zeta Global focuses mainly on big data, customer acquisition, and CRM. Forbes most famously termed it as a “Unicorn” back in 2015. A distinction few have each year. Zeta, based out of New York has twelve offices in total located across Europe, The U.S, and Asia.

Zeta Global excels at what they do by making it easier for the world’s leading brands to master one-on-one marketing. They call this approach “Person-Based Marketing.” They intend to achieve this by learning, designing personalized experiences, and applying Artificial Intelligence.

The ZetaHub Platform

Previously there were several processes that required the use of several platforms to help manage multiple marketing procedures. But the ZetaHub platform brings together Zeta’s Marketing, Data and Experience clouds that help businesses acquire, retain and grow customer relationships like never before. Since the platform is powered by AI, there are several benefits to it.

• The platform can process and analyze billions of data points to produce a single unified view of each customer that changes as they do
• The AI-powered platform gives insights into each customer’s behavior that empowers a user to understand, and simultaneously react. It can even tell you whom to target, what to say when you reach out to customers to obtain the desired results
• Companies using the ZetaHub Platform can engage customers individually one-on-one. There can be scheduled messages that can be automated to be sent as email, push notifications and SMS to customers in a personalized manner. This will help companies make a sale and be more relevant to their customers

When it comes to offering solutions, Zeta believes in offering two types of solutions. One way is to design solutions based on a company’s marketing objective. Another way it offers its services through solutions based on industry type. Their complete set of solutions helps marketers across the globe obtain more customers and retain the ones they already have. Their clients are always in a win-win situation with Zeta’s expertise in providing marketing solutions and AI-powered platform to augment execution of these solutions.

Zeta Global was one of the best start-ups when it started. Many companies falter after their initial rise. But that’s not the case with Zeta. World’s leading brands like AIG, Hanes, British Airways, American Airlines and many others are partnering and growing their businesses in association with Zeta Global. Zeta continues to draw large investments consistently to achieve its goals. It already helps many of the Fortune 1000 companies grow. There is no doubt the company will continue on its stellar growth trajectory as its clients grow. Stars are bound to align sooner or later and the company is soon expected to launch its IPO.

The luminary

David A. Steinberg, CEO and Chairman of Zeta

Mr. Steinberg co-founded Zeta along with John Sculley in 2007. He co-founded the company to focus on marketing through Big Data and analytics. Before Zeta, David founded CAIVIS and InPhonic. Inphonic was #1 on Inc. 500 list of fastest growing companies in 2004. It was a company that was the largest seller of wireless phones and communications products and services on the internet at one point. David also served as the chairman and CEO of Sterling Cellular and Sterling Communications.

He was named the Greater Washington Ernst & Young Entrepreneur of the Year for communications in 2002. He serves the U.S Chamber of Commerce, Faster Cures of the Milken Institute, and the Greater Washington Sports Alliance by being a member of their respective Boards. David holds a B.S from Washington & Jefferson College. He is also on the board of Trustees here.

Recognized Widely

- In 2015 the company was named as a “Unicorn”- a billion dollar startup in 2015.

- Zeta global was included in Gartner’s annual “Magic Quadrant for Multichannel Campaign Management” in 2014 and 2015. It was recognized as the “Visionary” in Gartner’s Magic Quadrant for Digital Marketing Hubs 2017.

- The company was recognized as “Industry leader” by The Relevancy Group for the fourth year in a row in 2017.

“We’ll help you craft and deploy customer experiences fuelled by artificial intelligence that ensure your brand is intelligent, personal, and relevant for everyone.”

“Zeta helps you understand the intent and behavior of each customer in order to tailor experiences.”

“Zeta’s global resources deliver high-quality and flawless execution of your marketing campaigns while increasing the speed and responsiveness of your communication.”