Amir Malik Appointed to Boost Alvarez & Marsal Strengthens EMEA Digital Practice

Alvarez & Marsal has taken on Amir Malik as a managing director of their EMEA digital practice with an emphasis on data driven marketing and AI solutions, per his LinkedIn.

Alvarez & Marsal (A&M) global consulting organization has appointed Amir Malik as managing director, a position reinforcing the firm within the EMEA geographic area, with digital arsenal. He transferred to A&M from Accenture Song, where he has worked for the last eight years.

Commenting on the news, Jean Laurent Poitou, A&M’s EMEA digital lieutenant said, “Amir’s appointment serves to further strengthen our proposition towards providing best-in-class digital services to our clients. With his background in data analytics, marketing and customer centricity we will be able to position ourselves differently in many new verticals.”

Malik has previously held senior positions within media and consulting for more than ten years during which he was employed by Google, DMG Media, and MailOnline. In 2017, he joined Accenture Song where he worked in digital marketing and within a year was named managing director responsible for all marketing practices worldwide.

Malik will spearhead the A&M’s growth of customer and marketing solutions powered by Artificial Intelligence, Data Monetization, and Data Services. His responsibilities will also entail working in and outside the sectors, especially with A&M’s private equity performance improvement unit, where the appetite for data-driven strategies is on the rise.

Private equity investors are encountering worries over turbulence in the market as well as changes in the regulatory environment and more and more entities are beginning to utilize data analytics in order to make better decisions and enhance financial performance. Malik welcomed the new challenge, stating that “A&M represents a great opportunity for me to assist clients in undergoing digital transformation with concrete outcomes that fosters growth expansion in the long-run.”