It is very difficult to maintain a brand image where trends are constantly changing. In this condition, rebranding is the only option to give your brand a fresh look and is the only key to keeping your brand at the top of the competitors. As said, a global consultancy, Duff & Phelps, focusing on governance, risk, and transparency, is rebranding to “Kroll” – its former risk management subsidiary.Founded in 1932, the company Duff & Phelps has added many companies, including Kroll. The acquisition of Kroll has added hundreds of risk management professionals and has improved its capabilities.
With an entirely new logo, the company is unifying its services under the name Kroll. According to Jacob Silverman, CEO of Duff & Phelps (Kroll) this strategic move marks as a major milestone for the company and he is very excited for the same. Stating his excitement, the CEO further adds saying unifying will allow the company to represent the full suite of services it provides to its clients, and its continuousapproach to delivering tech-driven solutions to the market.
The CEO says that the Kroll ‘lens’ is the new focal point of the logo. And it represents the perspective the company brings when helping the clients address their most complex challenges.