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The marketing and advertising business sector uses AI analytics together with programmatic advertise... The marketing and advertising business sector uses AI analytics together with programmatic advertisements and data-generated audience segmenting technology. Modern influencer marketing innovations along with social media mood monitoring and individualized promotion techniques and AI-based content creation methods fit into this category. The area covers three principal subtopics which discuss the consequences of machine learning for customer identification methods and the method of real-time advertising and the current framework of privacy limitations in digital marketing practices. Consumer interaction with brands is constantly changing with emerging trends, to which brands counteract with customized marketing campaigns. Digital advertising thus reaches its next level when it brings its advertising verification combined with AI sentiment analysis and neuro-marketing techniques into the blockchain. Read More
Marketing-and-advertising
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