Marketing Intelligence Platform QuanticMind Acquired By Centro

Centro has acquired advertising and marketing intelligence platform QunaticMind for an undisclosed amount. Quantic Mind was founded in 2011, and its platform uses AI and machine learning to unify and analyze data.

Centro is known for its comprehensive omnichannel digital advertising platform. This acquisition will help it embed QuanticMind’s ace data science, AI-driven algorithms, and SEM software. The embedding will help Basis’ (Centro’s platform) users save time, and money, and resources by eliminating data and process silos through improved organization and automation of critical functions. Since its launch in 2018, Basis has been implemented by more than 500 agencies and marketers.

“Centro is far ahead in building for marketers the most comprehensive omnichannel digital advertising platform. QuanticMind drives our vision by enabling us to weave PPC and search advertising seamlessly alongside all other digital capabilities,” Shawn Riegsecker, CEO of Centro.

QunaticMind’s thirty employees will now be part of Centro’s team. Centro has 700 people in its workforce across 44 offices cover North America, South America, and Europe. The company plans to add 150 more people to its payroll across its product, engineering, data science, operations, and sales teams.