Home industry marketing-and-advertising international clothing brand Levi’s announces Deepika Padukone as its new global brand ambassador

International clothing brand Levi’s announces Deepika Padukone as its new global brand ambassador

Marketing And Advertising

CIO Bulletin
2021-02-25

Reliable brand ambassadors offer many benefits. They give your brand a boost on social media, spread positive messages and influence direct sales. Influential brand ambassadors act as spokespeople for your brand. One such brand ambassador is Deepika Padukone. The famous American clothing company Levi’s has announced one of the most influential actors Deepika Padukone as their new global brand ambassador.

Padukone will lead the new campaign focused on an all new range of fashion fits from this international. Levi’s objective is to attract new generations of women shoppers with a fashion-forward offering quality and comfort.

Deepika says she is absolutely honoured and delighted to be associated with one of the world’s most iconic clothing brands. Deepika Padukone “I have always been a jeans and t-shirt kind of girl. The right pair of jeans not only make me feel comfortable but also confident.” Talking about a brand and its values, she says “Authenticity, Originality and Honesty are values that the brand has been built on and are values I identify with the most.”