Hybrid global scenario has forced business leaders to focus more on communication and marketing

2020 has been a difficult year for many, and along with that, we have witnessed many unprecedented changes. Pandemic had forced businesses to set up new protocols and processes as well as the end of age-old norms around consumer engagement and marketing communications. One of the positives is that communications strategies have evolved rapidly even before the pandemic. In the fast-paced world we live in, digital marketing has continued to gain immense traction, and companies are now spending millions of dollars on online channels like never before. The pandemic was able to open the eyes of the marketers who were focused only on conventional mass marketing and outdoor strategies.

The shift we are experiencing towards digital marketing a part of post-pandemic development. As of now, companies are expected to evaluate their processes and create strategies that are future-centric. Considerable flexibility must be managed, and the new strategies must be aimed at the new normal. Previously it was a convention that fixed shift must be maintained at the office, and now that has gone for a toss. Even though the companies are now getting back to the office for work, we must note that the rigidity in working norms. The revised conditions in customer behavior and employee have not gone unnoticed by the stakeholders and business leaders.