Marketing And Advertising
Termius is making viewing and marketing integrated through its platform, which helps with account-based marketing. The platform will now be the beneficiary of fresh funds as Terminus has closed an oversubscribed $90M Series C round. The company’s Series C was led by Great Hill Partners, with participation from the existing investors Atlanta Ventures, Edison Partners, and Hallett Capital.
Terminus had a fantastic 2020 as it was named a leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report, and a G2 ABM Leader for the 11th consecutive quarter. The company also recorded a 35% year-on-year growth, and its net retention rate was up by 40%.
The company’s account-based marketing is important in the current scenario as teams all over the world are switching from lead-based to account-based approaches. The company is now looking to address all points of engagement through its marketing platform.
Terminus is having a good 2021 so far, and it has already added 30 new team members. “This builds on record momentum and is just the beginning of what’s going to be an even bigger year as we continue to make big product bets, further invest into building out our incredible team, and working to make Terminus even better for customers,” wrote Tim Kopp, Terminus CEO, on the company blog.
The company has almost a thousand enterprise customers, including divisions of IBM, and Salesforce, Thomson Reuters.