Dheeraj Soni Appointed as Regional Head at Lemma Technologies

Dheeraj Soni, the newly appointed Regional Head of Lemma Technologies, carries with him over 15 years of experience in adtech, MarTech, and revenue growth.

Veteran of adtech and Marketing Technology (MarTech) Dheeraj Soni is appointed as Regional Head for India, Bangladesh, and Sri Lanka at Lemma Technologies, a leading actor of the industry's omnichannel OOHs. Soni made it official through a post on LinkedIn. This is really a big step in the career of someone.

Soni brings over 15 years of experience in the adtech and MarTech spaces, best known for developing revenue by driving superior performance through an innovative and strategic approach to client management. He headed the AI content marketing, data analytics, customer experience, and automation departments in a well-reputed company by serving as Vice President of MarTech Solutions at Innocean.

This is his second stint with Lemma; he spent over five years in his last role with the company. He has a very unique ability to fine-tune some deep product insights, technological developments, and consumer dynamics in the MarTech and adtech ecosystems- setting the stage for enhancing Lemma's offerings in the region.

The Regional Head, Soni shall set the stage for the transformation of the OOH sector into digital as per his years of experience in the MarTech area helping brands deliver seamless cross-channel experiences in a data-driven customer journey. His track record in implementing technology and marketing strategies gives him a decisive edge for this position, especially with Lemma expanding into the markets of India, Bangladesh, and Sri Lanka.

Under Soni's leadership, Lemma Technologies seems to remain interested in consolidating its traditional leadership position in the rapidly-transforming MarTech landscape.