Veefin Group Invests in White Rivers Media to Enhance MarTech Capabilities

Veefin Group's investment will deepen White Rivers Media's creative and media solutions with technology capabilities that enable business growth.

The leader in fintech Veefin Group made its 11th strategic investment by acquiring a stake in White Rivers Media (WRM) for consolidating its position in MarTech further. This investment will enable WRM to enhance its creative and media solutions by integrating Veefin's advanced MarTech capabilities, though the exact terms of the deal have not been disclosed.

We need to provide brands a solution that's more: an integrated solution of WRM creative prowess and MarTech-driven tools from Veefin such as AI-enabled marketing automation, predictive analytics, and customer engagement models. "Such partnerships are expected to change the way the business thinks and approaches innovation for growth and enhancement of brand engagement. This investment brings MarTech expertise into our ecosystem and enables data-driven marketing for business growth," said Raja Debnath, Chairperson and CEO, Veefin Group. In their words, bringing the two together would be really value addition MarTech with fintech.

AI-driven trade finance solutions from Veefin are used by banks and financial organizations across the globe with a growing footprint in Asia, the Middle East, and Africa. In the same vein, Shrenik Gandhi, the CEO of White Rivers Media, noted, "We are excited about this partnership because we can help brands by integrating MarTech innovation into creative solutions navigate the dynamic digital landscape and achieve quantifiable growth." With this investment, both Veefin Group and WRM would now generate the next gen solutions to the marketing space and scale brands across some of the highest potential international markets.