Yext Impressionist Locations Scouts for Local SEO Boost and AI-Powered Insights

Yext puts Places Scout's location intelligence and real-time search insights to good use to enhance competitive intelligence and market positioning.

Yext, Inc. is one of the leading digital presence platform for multi-location brands - has acquired the country's leading local SEO and location intelligence platform, Places Scout. This acquisition brings Yext marked-up capabilities in competitive intelligence, benchmarking, and AI-powered insights. The industry-leading technology places real-time location-based insights that help the brands track competitors and optimize their visibility through search channels.

The deal means Yext is further solidifying its position in today's increasingly dynamic digital marketplace, where visibility alone is not enough. To stay relevant, brands today require deep, data-driven insights about their performance and that of competitors. That is what we bring to the table by embedding data from Places Scout, a holistic view of where they stand globally in their market and steps they can take to beat the competition.

"The data from Places Scout will immediately ramp up our competitive intelligence capability," said Michael Walrath, CEO and Chair of Yext. "As the AI search increasingly changes customer behavior, we provide brands the data to manage their digital presence and flourish in that evolving area."

This is the reason why the acquisition is just after Yext purchased Hearsay Systems. The whole process further consolidates Yext's position as a comprehensive digital presence management services platform. With local search and reputation data from Places Scout, Yext could add to its AI-driven MarTech leverage for brands to refine their strategy and drive growth.

Mark Kabana, CEO of Places Scout emphasized, "Better data leads to better decisions. Together with Yext, we're giving brands unmatched intelligence to adapt and lead in an AI-driven search world."