Alexa Embracer Group acquired rights to “Lord of the Rings” films and other J.R.R. Tolkien IP
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Embracer Group acquired rights to “Lord of the Rings” films and other J.R.R. Tolkien IP


Media And Entertainment

Embracer Group acquired rights to “Lord of the Rings” films and other J.R.R. Tolkien IP

Swedish entertainment company Embracer Group said it agreed to acquire Middle-earth Enterprises.

Middle-earth Enterprises owns the global rights to “The Lord of the Rings” and “The Hobbit” movie trilogies and other properties related to the books by J.R.R. Tolkien.

Embracer is purchasing Middle-earth Enterprises from the Saul Zaentz Company, which has owned the film rights to famous high-fantasy works since 1976.

The firms didn’t reveal the financial terms of the deal. The acquisition gives Embracer the rights to movies, video games, board games, merchandising, theme parks, and stage productions relating to Tolkien’s works.

In a release, Embracer Group’s founder and CEO, Lars Wingefors, said he was genuinely excited to have the Lord of the Rings (LOTR) and the Hobbit join the Embracer family. In the future, Embracer was looking forward to collaborating with existing and new external licensees of its increasingly more robust intellectual property (IP) portfolio.

The purchase was a part of six acquisitions by the entertainment conglomerate totaling 6 billion Swedish kronor (about $572.8 million).

Embracer Group is an entertainment and games-focused firm with a market capitalization of 87.5 billion Swedish kronor (nearly $8.36 billion). The firm plans to use the Tolkien IP with Asmodee, its card and board game subsidiary, and Freemode, its new video game, and entertainment group.


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