Instagram Unleashes Halloween Spirit with New Animations, AI Costumes, and Festive Fonts

Instagram rolls out a suite of Halloween features to bring spooky excitement across Stories, DMs, and Reels.

Instagram is getting into the Halloween spirit with a fresh lineup of seasonal features aimed at bringing playful, eerie energy to users’ interactions on the app. Running until November 3, these updates include hidden animations, themed templates, and even AI-generated costumes, designed to let users celebrate Halloween in creative new ways.

Among the standout additions are secret Halloween-themed keywords and phrases in DMs and Notes. Phrases like “Happy Halloween” and “Trick-or-treat” now trigger surprise animations, including bats swooping across the screen, adding a mysterious twist to private chats and broadcasts.

In Stories, Instagram has introduced five new “Add Yours” templates specifically for Halloween. These templates allow users to prompt friends and followers to join in festive trends by sharing themed photos and answering questions. Located in the “Happy Halloween” section of the Add Yours Templates Discovery Surface, these prompts make it easy for users to find and engage with Halloween content.

Instagram is also showcasing Meta AI technology with the “Imagine Yourself as…” feature, allowing users to transform themselves into iconic Halloween figures like vampires through AI-generated costumes. Users can share these creations and invite friends to join, adding a touch of spooky creativity to their Stories.

Completing the Halloween lineup is a new “Halloween” font and “Haunted” text effect, available across Stories, Feed, and Reels, alongside a Halloween-inspired chat theme for DMs. These seasonal features give both users and brands the tools to bring their Halloween spirit to life on Instagram, creating a fun, engaging experience throughout the app.