Netflix ventures into fitness content, introduces Nike Training Club classes

Netflix has said that it will start streaming Nike Training Club classes the week after next. This is the company's official entry into the market for fitness content.

In two distinct batches, the streaming service will make available a total of 30 hours of workout sessions. The programmes, which offer exercises for people of all fitness levels, will be accessible on all Netflix subscriptions in a variety of languages.

On December 30, the first round of fitness classes will debut, and the second round will follow in 2023. The first batch will consist of 45 episodes in total, and it will feature the following classes: Feel-Good Fitness, HIIT & Strength with Tara, Fall in Love with Vinyasa Yoga, Kickstart Fitness with the Basics, and Two Weeks to a Stronger Core. Users of Netflix will be able to search for "Nike" to access the classes once they are made available.

For those who are not familiar with the Nike Training Club app, it provides a variety of options for individuals at all fitness levels, including strength training, yoga, and high-intensity interval training sessions led by Nike's certified trainers. Apple Fitness+ or Peleton can both be compared to Nike Training Club in some ways.

Given that many people will soon make their New Year's resolutions, the release's timing is probably not a coincidence. Given that Netflix already has a sizable user base, the streaming service might be able to persuade users to try out fitness content right on the website they already frequent.