Amazon Fire TV users in US and Canada are warmly welcoming ‘Play Something’

Play Something is now available on Amazon Fire TV

US and Canada Amazon Fire TV users get an unexpected news. Netflix’s ‘Play Something’ feature is now added to Amazon Fire TV, you can now access the feature via voice commands. You just have to give a command, “Alexa, Play Something on Netflix” and the streaming service will start playing a new series or movie.

“Over the past 12 months, we’ve seen that Fire TV customers that used voice engaged with content almost twice as much as those who didn’t,” Charlotte Maines, Director of Fire TV stated while commenting on the feature. He added “With Fire TV and Netflix’s ‘Play Something’ we can quickly help customers find the TV show or movie that’s right for them.”

“Deciding what to watch isn’t easy when you have a lot of great options to choose from. So, we are excited to partner with Fire TV to bring the Alexa voice technology to the Netflix Play Something feature. Now you can instantly discover a show or film we know you’ll love based on what you’ve watched before.” Magno Herran, Director, Marketing Partnerships, Netflix stated while commenting on the feature.

Users in India to have the access to ‘Play Something’ but not via voice commands but by accessing the button which is located across the streaming service’s UI.