Twitter officially adds podcasts to its platform

Twitter officially delves into the world of podcasts. The microblogging platform announced today that it’s integrating podcasts into its platform as part of its newly designed Spaces tab.

The revamped Spaces tab and the addition of podcasts will be visible to a group of global English-speaking audiences on iOS and Android.

The redesign introduces personalized hubs for users called “Stations” that group content together based on different topics, such as news, music, sports, and more. The recommendations users see will be based on the themes and people they follow.

Twitter users can now access a personalized selection of live and recorded Spaces. The hubs will also feature the most popular podcasts from around the world. Once users come across podcasts, they can give a podcast thumbs up or down to let the social media platform know if the content is interesting to them.

The announcement isn’t surprising, given that Twitter has been spotted testing a podcast addition for the past couple of months. However, initial tests indicated that Twitter was working on a dedicated podcast, but the launch revealed that Twitter was interested in making podcasts a part of Spaces.

Twitter’s internal research indicated that 45% of people who used Twitter in the US also listened to podcasts monthly. Therefore, the firm will automatically suggest podcasts to help users discover content based on the topics they’re interested in.