Microsoft Bing now has 100 million active users in an effort to overtake Google

Just a few weeks after the software giant unveiled its AI-powered Bing Talk feature, Microsoft's Bing search engine has surpassed the 100 million daily active user milestone.

Although usage of Bing has been rising gradually in recent years, it seems that the new Bing Talk feature is helping Microsoft increase usage among those who have never used Bing before.

In light of Google's more than 1 billion daily users, Microsoft's 100 million user milestone in its quest for market dominance is put into perspective.

“We are pleased to share that after a number of years of steady progress, and with a little bit of a boost from the million plus new Bing preview users, we have crossed 100 million daily active users of Bing,” says Yusuf Mehdi, Microsoft’s head of consumer marketing.

The popularity of Microsoft's search engine has increased for other reasons besides Bing Chat. As Microsoft actively pushes its search engine defaults via Edge upgrades, Windows updates, and even alerts to prevent consumers from downloading Google Chrome; Microsoft Edge has also contributed to the use of Bing.

Over the past 12 months, Microsoft has already increased the revenue from its advertising division from $10 billion to $18 billion. Bing is largely to blame for that, but Microsoft still has a ways to go before it can match the more than $200 billion in revenue from advertising that Google made in 2022.