INM picks Oracle to complement its advertising operations

Independent News and Media (INM) opted Oracle to help its advertisers offering personalized, targeted data-driven campaigns across their online platforms.

INM uses BlueKai Data Management (DMP) and offers innovation in advertising technology to its advertisers. INM wants to make use of innovative technologies like cloud and mobile to deliver innovative experiences to its readers, partners, and advertisers throughout Ireland.

To accomplish this goal INM chose Oracle BlueKai DMP."At INM we are passionate about creating meaningful connections with our 2.4M weekly readers through our content and advertising solutions. We are particularly proud to announce that we have partnered with Oracle to launch our new Data Management Platform. This partnership will open a world of new possibilities for brands to connect with our audiences through advertising solutions that are based on first party data. After in-depth research into selecting the right DMP partner for INM, Oracle is the perfect fit as it continually proves itself to be at the forefront of innovation when it comes to digital marketing technology," said Chris Gordon, Head of Digital Ad Operations at Independent News and Media, Ireland’s largest publisher.

"Delivering robust and compelling marketing campaigns comes down to having an in-depth understanding of your audience," commented John Donnelly, Oracle Country Leader, Ireland.

"This understanding only comes from extracting the huge amount of data media publications own and analyzing and segmenting. With the implementation of Oracle Bluekai DMP, Independent News and Media will be able to drill down into the granular detail of its data and provide its advertising partners with campaigns that deliver a strong return on investment."