There is no question that brochures remain one of the most effective means of marketing a product or service. Even in the digital age, when so many people are glued to their screens, a well-designed and well-placed brochure can still work wonders for drumming up business.
But what constitutes a “well-designed” brochure? And how can you make sure your brochure stands out from the competition?
Here are 10 tips for improving your brochure design and making sure it packs a punch:
1. Get Your Fonts Right.
There’s an old saying that you only get one chance to make a good first impression, which is true of your brochure design.
When it comes to fonts and font sizes, always go bigger rather than smaller; the human eye is naturally drawn to larger typefaces, so these are the ones that will draw your readers in.
By the same token, be sure to use a distinctive font for your headline and another memorable one for your body text.
2. Keep It Simple.
As with all forms of graphic design, less is more when it comes to brochure design. Remember that you want the reader to be able to focus on your brochure, not on making sense of a jumble of text and images.
As a rule, use no more than two fonts per page and limit the number of colors you use as well. Also, don’t try to cram too much information onto anyone's page; break up long pages with subheads and short paragraphs instead.
3. Go for a Grid System.
Another important aspect of effective brochure design is the layout. In other words, you need to decide how you’re going to arrange all your text, graphics, and fonts on each page in an effective manner.
A good way to achieve this is by using a grid system. These are a set of guidelines that help you keep your layout neat and organized, so the reader can quickly grasp what it is you’re trying to say.
4. Get Personal.
Your brochure design won’t be effective if you don’t personalize it in some way. After all, no two companies, people, or products are exactly alike, so the trick is to make your brochure design reflect that.
A good way of doing this is by using images and graphics that convey something of who you are as a business. A picture really can be worth a thousand words, so if yours happen to feature some of your employees or even your customers, all the better.
5. Stand Out From the Crowd.
What makes your company unique? Why should anyone choose to go with you rather than your competitors? The answers to these questions should be reflected in your brochure design as well.
A good way of achieving this is by having an eye-catching color scheme and/or logo design that makes your brochure easy to spot among the competition.
6. Be Careful With Photos.
Unless you have professional graphic design skills, including images in your brochure is not something you should do on your own.
However, that doesn’t mean you can just ignore photos altogether; instead, choose them with great care and get help from a professional if you need it.
Too many images can ruin the look of your brochure, so choose ones that are relevant to your message and helpful in illustrating what you’re trying to say.
7. Always Have an Effective Call-to-Action.
Whether you want readers to call, email, or even hire you, make sure that your call-to-action is clear.
A good way to do this is by using strong text and vibrant colors in your CTA box to grab readers’ attention for a split second. Also, place it where you expect most of them to see it; the end of the page or beginning of another, for example.
8. Don’t Neglect the Back Page.
One mistake many people make is to neglect the back page in their brochures. While it may seem like an afterthought, in fact, this is your second chance to win over anyone who may have just flipped through your brochure but didn’t quite get to the end.
A good way of making the most of this second chance is by having an engaging graphic or photo there, along with a compelling message about why your company is the right choice for anyone looking to solve their problem.
9. Harness Social Media Influence.
Today, more and more people are getting their news online at social media sites like Facebook and Twitter. If you want to stand out from the crowd, it’s essential that you make your website easy for people to share on their social media pages.
A good way of doing this is by having a simple CTA near your contact information; something like “Click here to connect with us on Facebook” or “Follow us on Twitter for special offers.”
10. Make your Own Brochures Easier to Find Online.
One great way to make brochures is to use Venngage — an online brochure maker that offers a wide range of brochure designs for everyone. To give you an idea, here are some brochure examples from their website!
So that’s just a few tips for creating effective brochure designs, but of course, there are many more. The important thing is to keep your audience in mind at all times and always think about how you can convey the right message in the simplest way possible. Doing this will make it easy for anyone looking at your brochure design to quickly see why they need your services or products. If you’re ready to start making your own brochure, click here!