Whether you’re planning to launch a business in the near future or you’ve run one for the last few years, it’s likely that, like many other entrepreneurs, you’re constantly on the lookout for ways to reduce your overheads and improve your profit margins. In this article, we offer a few simple ways to gradually reduce your business’s expenses without a loss of quality or customer trust.
Do you really need an IT or marketing team working full time? If you find that some of your staff members are sitting around and twiddling their thumbs, it means that the money you're paying isn’t achieving any kind of return. Instead when you go to hire, why not think about employing certain individuals on a freelance basis. This means that they can work flexibly for as many clients as they want, taking care of their own tax and national insurance, while you will only need to pay them for the work that is done.
It’s important to invest time, effort, creativity and money into your marketing approaches, but there are many free resources out there that can be highly effective when used in an intelligent manner. Intent SEO, or search engine optimization, is a technique that you can apply yourself in order to achieve significant results. One of the central approaches is to use free or affordable online tools to undertake keyword research. This means that you can discover the exact words or phrases typed into search engines by individuals seeking products and services from businesses just like yours. You can then use those words in your regularly updated online content to help your brand appear further up the search results. It’s possible to narrow down your search using criteria such as location in order to attract the users who are most likely to convert and become paying customers.
You need to do extensive research whenever you decide to invest in new resources, software, equipment or materials for your business. Almost every industry is brimming with suppliers who are competing aggressively to sell you bright and exciting new things. Your job is to be selective and make sure you only spend on the resources that suit you best. Ask yourself questions like: “do we really need this particular type of workflow or financial management software or would our current approach work perfectly after a few tweaks?” and “will this new software be a short-lived fad, or is there actual evidence that it will work for us?”
MSPs, or Managed Service Providers, offer a means by which you can outsource everything from IT support to equipment maintenance and the ordering of new office furniture. Usually, MSPs charge an affordable monthly fee. For that amount, they’ll provide support and troubleshooting services, inform you of available tech updates and upgrades, look for ways in which you can get more for your money and schedule regular maintenance checks. This usually works out much cheaper than handling these things on your own, and will also help to free up time you would otherwise spend on pesky administrative tasks.
Patience is a virtue. By working gradually and gauging the current climate as you go, you can make significant savings and reduce losses. For example, why not launch an initial line of two or three products, and wait for interest to build before you release more models? This will help you to save on R&D and production, enabling you to gradually introduce yourself to the world in a manner that will build hype, ensuring greater uptake when you finally launch your next line.