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6 Key Elements Every Business Website Should Have


6 Key Elements Every Business Website Should Have

There’s no denying that people rely heavily on the Internet every day. You can connect with people anywhere in the world, use it as a source of entertainment, and look for any information you need through it. You can pretty much do anything in this age of digital information.

Almost everyone has access to the Internet. Thus, entrepreneurs should take this as an advantage to upscale their customer reach and extend their business to the digital world. Plus, you can reach the international market when your business has an online presence since it’ll be available to everyone with Internet access.

Creating a website is a compelling strategy to advertise and market your business efficiently. People will be given easier access to all the available information about your brand. As a result, you can also connect easily with your potential customers.

Furthermore, websites can also be utilized for a longer period of time. Other online advertising platforms like Facebook and Google Ads are short-term, so there's no guarantee that you’ll get your money's worth.

If you want to start a website for your business, here are six key elements you should have:

1. Value Proposition

You can't expect people to know exactly what your business is about during their first visit to your website. Hence, you should create a clear value proposition that’ll explain what your company does.

Aside from describing what you do, you should also include the benefits that come with it. Tell people why they should choose you and what are your advantages against your competitors.

Keep your proposition simple and straight to the point. You wouldn't want to bore your customers with lengthy details because they’ll eventually lose interest. In addition, keep your website focused on the customers as this will make them feel valued.

2. Comprehensive Content

Make your website informative by adding high-quality content relevant to your products or services. Such content can be blog posts, podcasts, e-books, and more.

Generating content for your website can increase your website traffic. Web traffic refers to the number of visitors a website receives. If you attract more viewers, you attract more potential customers.

You should be strategic when it comes to planning out your content. Aside from being relevant to your business, they should be interesting and engaging as well.

Know your target audience and conduct thorough research on what terminologies they usually use when searching for a product or services. With this, you can update your content and improve the quality of your website.

Furthermore, you should create a content inventory to keep track of your website. This can help you know your website better and identify troubles if there’s any.

3. Call To Action

After your potential customer has been informed of what your business is, what action should they take next?

A Call-To-Action (CTA) will guide your customers through their navigation. With this, they’ll know what to do with the information they've learned from your proposition and what they can get from it.

For example, if you're a subscription-based company, you can invite your customers to sign up for a free 30-day trial through a strategic CTA. This will give them a chance to experience your service.

When creating a CTA, make sure to limit your words to five. Also, make it visually striking so that customers will notice it immediately. Use a different color but make sure it still suits your website’s theme.

4. Trust Elements

People are now more cautious when it comes to purchasing things online. This is because scammers have been clever as well with their strategies to look legitimate. Thus, it’s important that a company earns the trust of the people.

Your website is a great platform to establish your company’s reputation in the business world. You can publicize your certifications and awards, so people will see that your business is legal and acknowledged by other organizations.

Testimonials from your bona fide customers can be used as an indicator of trust. When potential customers see that there are people who actually purchase from your business, they’ll feel more secure. People usually base their purchasing decision in reviews and personal recommendations.

The best way to create a testimonial section is to include the names and photos of the satisfied customers along with their review. These will give more credibility to their claim. But, of course, you should ask for permission first.

5. User-Friendly Navigation

Not all people are tech-savvy so it’ll help to make your interface as user-friendly as possible. You don’t have to go overboard with grand designs because it’ll only make your website look cluttered. Keep it simple and easy to understand for everyone, especially for first-time users.

Arrange your content properly to keep everything on your website organized. Incorporate a list of pages that your customers might take an interest in. It can be included in the drop-down menu, sidebar, and so on. If possible, include a search bar as well. This will help your customers find what they need from your site easily.

6. Contact Information

It’ll be pointless to talk about your company and persuade customers to purchase your products or services if they don’t know how to reach you. Hence, contact information is a necessary element in your website.

You can imagine how difficult it would be to get in touch with a plumbing company if there’s no way to contact them through their website. Could be pretty frustrating, right?

So don’t forget to include a section for contact information. Your customer must know where to find you or where they can reach you if they want further assistance.

Final Thoughts

A website will create a significant impact in expanding your business. It’ll help you establish a name in the online world; and this is important since almost everyone already has access to the Internet. Thus, it’s a wise move to invest in creating a website for your business.

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