Living in the digital age means that as a business, you must embrace the online world and use it to push your business further. Digital marketing is a powerful form of marketing, in fact, a study found that 53% of businesses have acquired a customer through their company blog.
There are many effective marketing strategies you can use to promote your self storage business online, which hopefully, in turn, will increase profits for your business. If you are struggling to think of ways to promote your self storage business, then check out our top tips outlined in this article for some helpful advice.
Blogging And SEO
Having a company blog is a great way to get important information about your company out into the world. Additionally, it can be used as a space to write informed posts about different parts of your industry, as well as helpful tips and tricks for your customers.
Blogging is an effective way to increase your online presence through search engine optimisation (SEO). When you include certain things within your blog posts, search engines will recognise that and will rank you higher on search engine result pages (SERPs). Being ranked higher increases the clicks you receive on your website. There are lots of self storage blog topics to write about, but if you are struggling, check out these self storage blog topic ideas for some inspiration.
Be Active On Social Media
Social media is another effective marketing tool that can be used to promote your business online. Many people search for a business on social media first, so it is important that you have active social media pages. For a self-storage business, Twitter and Facebook would most likely be the best platforms to use as you can engage and interact with your customers quickly.
Having active social media pages is an effective way to promote your business as a lot of the marketing is done by your customers. As your customers like, comment, and share posts, your business will gain more visibility. Gaining more visibility for your business means gaining new customers, and, in turn, increases your profits.
Have An Effective Website
This may seem like an obvious step, but having an effective website is a crucial part of promoting your business online. As a self-storage company, your business information needs to be easily accessible for anyone viewing your website. This means your website needs to have a clear, concise layout and must be easy to navigate. Studies have shown that 40% of people abandon a website if it takes more than three seconds to loads, so ensure your website goes through regular maintenance so it runs smoothly.
An effective website is crucial for proving the credibility of your business too; if customers are searching for a self-storage business, your website can be what makes them choose you over a competitor. Take the time to build a website that represents you brand and will promote your business successfully.
With any business, it is important to use technology to your advantage and invest in digital marketing tools that will help to promote your business. Running a self-storage business is competitive, so you need to prove to your customers that your company is worth investing in. Promoting your business online is an effective way to reach both your loyal customers and gain new customers at the same time. There are many different methods of digital marketing, so it is important to take the time to find what strategies work for your business. Use our top tips to help guide you through this process.