Tommy Hilfiger has recently made an announcement that the company has appointed Alegra O’Hare as its new Chief Marketing Officer. In her new role, O’Hare is expected to develop new marketing strategies and execute them to engage and reach every generation of consumers. O’Hare, about her new role, tweeted that Tommy Hilfiger is a brand that is always ahead of the curve, and she is very excited to be a part of the team and embark on this journey with the company. She furthermore added that the role would be crucial as the consumer landscape has changed significantly due to the current situations.
President and Chief Brand Officer of Tommy Hilfiger, Avery Baker, has stated that the appointment of O’Hare as CMO is a very important step for the company as they move into a new era, and she is expected to be the driving force behind the company’s digital and omnichannel marketing strategies. O’Hare’s experience with the global consumers and the deep connection she has with the culture will be a great asset to Tommy Hilfiger. O’Hare wants to meet the ever-changing demands of the consumers effectively and deliver an engaging brand experience. O’Hare has over 25 years of experience in this field and has previously worked with notable brands like Champion, Adidas, GAP, Wrangler, and LEE.