The Brief team, which consists of four people, will now work on projects that support features like Spaces and Explore.
Twitter is on the constant spree for acquiring and now foraying into hiring as well. Recently it hired the team behind the news summary app Brief. Before starting Brief, co-founder and CEO Nick Hobbs has been a Google product manager and also worked on AR, Google Assistant, Google’s mobile app, and self-driving cars, among other things. Another Co-founder and CTO, Andrea Huey, was a Google senior software engineer who worked on the Google iOS app and had prior experience at Microsoft.
Brief’s growth,however, has been limited by the subscription model it had adopted. The app requires a $4.99 per month commitment, despite not having muchpopularity. The Brief team, which consists of four people, will now work on projects that support features like Spaces and Explore.Twitter has been very focused on the news, recently acquiring Scroll, a subscription service that turns off ads and pays publishers directly. Twitter is soon aiming to launch a subscription-based news service.
“Explore” is Twitter’snews section, which aggregates top stories alongside trending topics. But it currently lacks a comprehensive approach to curate news, and there is room for improvement, which the Brief app is offering. Twitter proactively reached out to Brief with its offer. As part of its current M&A strategy, the company is on the spree of acquiring new talents and accelerate its product developments. However, Twitter didn’t share any deal terms.