With the new USBC 2.1 standard and USB4, the manufacturers can finally market different speeds and power supply capabilities with new logos.
The USB Implementers Forum (USB-IF) has announced the next iteration of the USB-C standard with new logos for cables, hosts, chargers, and devices. The new standards include support for up to 240W of USB Power Delivery. Apart from this, logos for certified USB4 products have also been updated to "unify" the branding of the Certified USB Logo Program.
"With the new higher power capabilities enabled by the USB PD 3.1 Specification, which unlocks up to 240W over a USB Type-C cable and connector, USB-IF saw an opportunity to further strengthen and simplify its Certified Logo Program for the end-user," said Jeff Ravencraft, USB-IF President, and COO.
The USB implementers forum, which maintains and updates the USB standards, aims to ensure that consumers can easily identify the USB4 and USB-PD capabilities of the new USB-C cables, which can be implemented in the expanding consumer electronics from laptops displays, smartphones, and other gadgets.
The organization says consumers should always “purchase certified products from trusted sources that display USB-IF Certified Logos on the packaging, product briefs, or the device, charger, and cable itself.” With the USB4, the organization wants to unify the standard. However, there still will be two names: USB4 20 and USB4 40. As for the USBC 2.1 standard, the manufacturers can finally market different speeds and power supply capabilities with new logos.