In order to hire the best of the best real estate agents, you need to learn how to craft great recruiting ads. This is simply because advertising is one of the most effective ways to get the word out that your brokerage is looking to expand its team.
If you need help regarding the best platforms to place real estate recruiting ads and how to optimize for each, this link is a great resource: getbrokerkit.com/home/using-real-estate-recruiting-ads-to-find-the-top-agents/. It also has great tips on how you can manage your budget.
Meanwhile, for effective recruiting ads in general, here are some considerations when writing and developing the contents:
Optimize for Search
Nowadays, many applicants look for job openings through search engines first before looking at job boards, social media, and other platforms. As such, you need to write a recruiting ad that’s optimized for search. Review the most common queries and search terms that real estate agents use when they look for jobs online; then optimize your language based on those words.
Doing this will increase the searchability and visibility of your job ad. Just be careful not to overuse the keywords or search engines can penalize you for being “spammy.” Strive to make your ads as natural-sounding as possible, while also keeping in mind the popular search terms.
Write for Your Audience
Are you looking for young, freshly licensed real estate agents who are looking for an opportunity to jumpstart their careers? Are you looking for seasoned professionals who can mentor new agents and also help drive your brokerage towards greater heights? No matter what jobs you have available, make sure to write ads that are “talking” to your ideal candidate.
Obviously, you don’t have to write novel-esque descriptions of the job and its requirements. What you have to make sure of is that the ad is clear. Include all the relevant information such as the compensation and benefits package, as well as any other requirements outside professional qualifications (e.g., will the candidate be required to relocate?). This way, you can increase the likelihood of attracting only qualified applicants. Ultimately, you won’t be wasting both your and the applicant’s time.
Write for Mobile
As previously mentioned, a good job ad is clear. In addition to clarity, your ad should also be brief and straightforward. Keep in mind that job seekers will likely be using their smartphones or tablets in their job search, so you need to keep things short and punchy.
Try to stick to one- to two-sentence paragraphs. Bullet points are also a good formatting choice, especially if you need to list down more than three key pieces of information. If you need some visual interest, consider sticking to color coding, simple graphics, and typography. Avoid anything elaborate or intricate since these might not translate well in smaller screens.
Create a Good Headline
Before qualified candidates can submit an application, they must first know about your job opening in the first place. Thus, you need to make sure that your job ad attracts attention. One way to ensure this is to craft a good headline.
Witty, funny headlines are a good place to start. If you don’t trust your humor, then bank on the interesting details about the job and the company. Has it allowed one of your agents to purchase their very own property, too? Has your brokerage produced some of the most well-known names in the local industry? Does your office have something unique, such as a slide or maybe a roller-skating rink?
The bottom-line is to make someone stop and pay attention to your ad. Of course, make sure that what you write is something true. Otherwise, you’re setting yourself up for some nasty repercussions.
Tell Candidates What You Want Them to Do
Again, job seekers want clarity from your ads. They need to know your requirements so they can determine if they’re qualified. They also need to know what to expect so that they can determine if they’re interested to apply at all.
Another thing you have to make clear is what you want them to do once they make it to the end of your ad. Do you want them to email you their application? Do you need them to call or text a specific hotline? Do you need them to message you on social media? It’s something simple but you might be surprised at how many job ads miss out on this important detail.
The real estate industry is now more competitive than ever. This simply means that you’re going to need the best people in your team if you want your brokerage to continuously grow and achieve success.
Creating and posting good job ads is only a small part of ensuring that you always have a group of talented agents working with you. Nevertheless, this small part is a crucial one that you should take seriously. Once you get the hang of it, you’ll be constantly producing great job placements that will help you attract the cream of the crop.