The holiday season’s final retail push is yet to come, but early results can easily predict the winners. The competitors are Omni-channel retailers with strong mobile platforms, physical retailers, and e-commerce. It is quite evident from the latest insights that E-commerce retailers nailed this Black Friday because their digital sales saw a spike of 20 percent, and Adobe Analytics’ tracker showed that sales reached $7.4 billion spanning across 4,500 retail websites. The latest Black Friday sale was the second-largest online shopping day in history, and it overshadowed last year’s Cyber Monday. Adobe made a prediction that Cyber Monday 2019 will overthrow the previous year’s sale and reach almost $9.4 billion.
Customers not only shopped more online, but they also cut down the delivery time by manually picking up their orders from stores. These buy online pickup in-store method has successfully bridged the gap present between offline and online retail operations. There was a considerable boost in cart value by 6 percent, and adobe stated that consumers were more comfortable to purchase online for bigger ticket items. On the flipside, shopping centers and malls saw a decline in its in-store shopping activity, and the transactional value dropped by 6.7 percent. This reporting includes retail segments like large-format big-box, specialty apparel, mall-based, and standalone stores.