Nearly 20% of Shoppers Rely on AI Tools for Product Information

AI’s role in online shopping surges as 20% of consumers now depend on it for product decisions.

Nearly one in five buyers increasingly use artificial intelligence (AI) technologies as their main source of product information, according to a recent poll conducted by content management system Storyblok. This indicates a major change in consumer behavior. According to the report, 15% of consumers have the highest level of trust in AI technologies, compared to 37% who rely on Google, 24% on online marketplaces like Amazon, and 23% on business websites when making purchases.

The rapid adoption of AI is impacting marketing strategies, with 63% of brands acknowledging its effect on content marketing, SEO, and website functionality. Despite this, 27% of brands remain uncertain about AI's impact, and 5.5% believe it will have no effect on their operations.

The survey also notes that 38% of companies are investing in AI technology, 30% are forming partnerships, and 29% are training staff, while 17% have no plans to integrate AI. Thomas Peham, VP of Marketing at Storyblok, highlights the urgency for brands to adapt to the changing landscape. “The speed at which consumers are adopting AI is unique,” Peham said. “Brands need to understand how customers interact with them and focus on creating quality content that adds value.”