Impossible Foods introduces direct-to-consumer sales


Impossible Foods introduces direct-to-consumer sales

Impossible Foods is coming up with a new e-commerce site which allows people in the lower 48 states to purchase the award-winning, plant-based Impossible Burger starting at $49.99 (plus tax).The packaging is recyclable and compostable along with free shipping and two-day home delivery.

Impossible Foods has increased its retail footprint nearly 20-fold since the start of 2020, and its flagship product is now available in over 3,000 grocery stores nationwide, including Albertsons, Fred Meyer, Gelson’s, H-E-B, Kroger, Ralphs, Safeway, Smith’s, Wegmans and more.

Impossible Burger does not use any animal harmones or antibiotics and is kosher, halal, and gluten-free certified. As it uses plants and is bioengineered, it uses 96% less land, 87% less water and 89% fewer greenhouse gas emissions compared to conventional beef from cows.

Impossible Burger started its grocery stores in September 2019, when it surprisingly became the No.1 item sold on the East and West coasts at few favourite grocery stores.

As demand for online shopping surges and many grocery stores impose quotas on meat, home cooks can purchase Impossible Burger in larger quantities on the company’s website:

  • “Impossible™ Convenience Pack” includes four 12-oz. packages for $49.99
  • “Impossible™ Combo Pack” includes two 12-oz. packages and ten quarter-pound patties for $59.99
  • “Impossible™ Family Pack” includes a single, 5-lb bulk package for $64.99
  • “Impossible™ Grilling Pack” includes twenty quarter-pound patties for $69.99

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