Fast-food mogul McDonald’s is pledging to offer sustainable Happy Meal toys with significantly less plastic worldwide by 2025
Global fast-food giant McDonald’s is promising to offer Happy meal Toys with drastically lesser plastic content by 2025. McDonald’s stated that since 2018 it has already slashed the use of virgin fossil fuel-based plastics used in their Happy Meal toys by 30%. If it achieves its new promise, it will reduce virgin fossil fuel-based plastics in its toys by 90%.
According to Amy Murray, McDonald’s Vice President of global marketing, McDonald’s sells over a billion toys every year. Toys like board game pieces will be made with recycled or plant-derived material. At the same time, the other toys like superheroes and movie characters will be 3-D cutouts rather than plastic figurines. The company is also looking to switch from plastic wrapping to plant-based and certified fiber packaging.
McDonald’s sells its Happy Meals at its location in over 100 countries worldwide. The fast-food chain began selling its Happy Meals in 1979. The Happy Meals are primarily focused on kids because it offers a toy with each meal. Over time the toys provided with the meals have grown into a mechanism for TV series, movies, and other multimedia marketing through partnerships with Disney, Hasbro, and Warner Brothers.