Jetblack is the $50-a-month new membership service that will provide Walmart customers with personal shoppers. The membership will include delivery, gift-wrapping and returns. People who are too busy to visit a Walmart outlet may now just send a text to an expert, listing what they want. The personal shopper will then pick out the items from the outlet and deliver them as soon as the same day, at no extra cost!
Walmart is currently introducing service to parts of Manhattan and Brooklyn by invite only with an eye on expansion. Jetblack service is available for a range of local stores apart from Jet.com and Walmart, such as Pottery Barn and Sacks Fit Avenue.
Jet’s courier service is playing a larger role in the scheme things since Jet.com was acquired by Walmart for $3.3 billion. The retail giant now seems to be turning its attention to people with higher incomes, which generally do not come in the demographic that they cater to. It’s a yet another experiment to steal away some shoppers from its arch-rival Amazon. The rivalry’s only getting sweeter with Walmart acquiring majority stake in the Indian e-commerce company, Flipkart. The beneficiaries of the rivalry, the customers, can only expect better and better service in coming times.