It is a well-known fact that the global pandemic has significantly affected almost all the segments, and the retail segment has not been left out. However, we must note that the retailers have been very resilient in their approach while planning new strategies to deal with the ever-changing situations and pandemic-induced norms. With the change in consumer behavior and the need to thrive in the market, retailers are turning towards technology adoption to fulfill the demands of the customers. CX is an important part of the retail segment.
By using the capabilities of the emerging technologies, the key players in the segment are looking forward to offering personalization and convenience to the customers based on their needs. Among the various technologies that are used in elevating the experience for buyers, AR is boosting the digital transformation for retailers. The latest technology is completely changing the dynamics of the retail sector and provides customization features of the highest level to the retailers. While shopping online, buyers can now try out their products using AR solutions integrated into the app. Imagine the level of comfort available due to these new offerings. AR is aimed at helping customers experience convenient, appealing, and easy ways of shopping.