Shein and Temu, two Chinese-affiliated e-commerce behemoths, are swiftly extending their worldwide business into regions including Australia, New Zealand, and Latin America.
According to job advertisements on the professional networking website LinkedIn, Shein is currently recruiting for a number of roles in Mexico, Brazil, Belgium, Ireland, and Turkey. For instance, the low-cost fast fashion store is looking for a marketing coordinator in Ireland, a business hunter in Mexico, and a head of marketing in Brazil. The Boston-based Temu, which is owned by Pinduoduo's parent firm PDD Holdings, is purportedly planning to launch in Australia and New Zealand this week. Temu would waive commission and guarantee expenses for vendors as part of the launch, according to The South China Morning Post.
Shein and Temu have slightly different business strategies and backgrounds, yet both have progressed along the same path. In other words, they are both attempting to establish a company that focuses on providing customers with app-based access to a wide variety of inexpensive things. Also, they are spending a lot of money on marketing to spread the word about their brand across as many marketplaces as they can.
Shein, which was established in Nanjing, Jiangsu province, China, in 2012, launched its shopping app on the Apple store for the first time in 2014. In 2015, Shein changed its name from SheInside to the more shortened Shein. The shopping website is primarily associated with fast fashion made with low-quality materials sold at extremely low prices. About 100 individuals work for the company, which had a $100 billion valuation the previous year. Shein overtook Amazon in 2021.