Created for women by women two decades ago, the casualwear company Sympli is all set to debut its new online retail destination in North America's work-leisure category. As a brand, it has a lot of depth in its assortment and addresses many silhouettes with the current lineup of tops, tunics, dresses, and pants featuring their proprietary jersey. The company is aiming to build a fashion ecosystem across the world.
Sympli has sold its products mainly to independent specialty stores or smaller regional chains in the US and Canada since its inception. The launch of Sympli's US digital flagship comes as a direct response to the rapid growth of the work-leisure category, which recently saw a surge by 12 percent market share in the first six months amid pandemic.
Sympli has stated that the shoppers will be able to click on its new digital flagship to find monthly styling tips, blog content, and more as they shop from new collections that will be introduced every season. These include Sympli's move into natural fibers, beginning with the March launch of its first stand-alone linen capsule collection. The company also will be introducing two more natural fiber fabrications into the mix.