Company Logo



Home industry retail Walmart to boost its ad business with newest acquisition

Walmart to boost its ad business with newest acquisition


Retail

Walmart to boost its ad business with newest acquisition

Every week, almost 160 million shoppers pass through Walmart’s stores and websites, and the retail giant’s Walmart Media Group helps brands reach more customers through effective advertising. Walmart has been building its advertising business through its ad arm for the past few years. Now, they have announced their latest acquisition to boost the business further.

Walmart has announced that they will be acquiring a Silicon Valley-based advertising startup called Polymorph Labs. The acquisition will help take Walmart’s ad business to the next level.

Polymorph Labs was founded in 2013 and powers the monetization infrastructure of modern enterprises. Polymorph’s technology will help Walmart to advertise target segments based on customers shopping behavior. This technology will further complement Walmart’s current omnichannel ad targeting and measurement solution.

Polymorph’s technology platform has been one of the best it in recent years and has an ad server which is much faster than the traditional client-side servers. Walmart’s shoppers online and via the mobile app will get a much more relevant ad content with Polymorph on board.

Walmart welcomed Polymorph in its press release: “Ultimately, the acquisition of Polymorph technology will enable both existing and new advertisers to control their ad spending with us and reach their desired audiences more effectively. We’re thrilled to have the talented team at Polymorph Labs join Walmart Media Group to help us do just that.”


Business News


Recommended News


Most Featured Companies

ciobulletin-aatrix software.jpg ciobulletin-abbey research.jpg ciobulletin-anchin.jpg ciobulletin-croow.jpg ciobulletin-keystone employment group.jpg ciobulletin-opticwise.jpg ciobulletin-outstaffer.jpg ciobulletin-spotzer digital.jpg ciobulletin-virgin incentives.jpg ciobulletin-wool & water.jpg ciobulletin-archergrey.jpg ciobulletin-canon business process services.jpg ciobulletin-cellwine.jpg ciobulletin-digital commerce bank.jpg ciobulletin-epic golf club.jpg ciobulletin-frannexus.jpg ciobulletin-growth institute.jpg ciobulletin-implantica.jpg ciobulletin-kraftpal technologies.jpg ciobulletin-national retail solutions.jpg ciobulletin-pura.jpg ciobulletin-segra.jpg ciobulletin-the keith corporation.jpg ciobulletin-vivolor therapeutics inc.jpg ciobulletin-cox.jpg ciobulletin-lanner.jpg ciobulletin-neuro42.jpg ciobulletin-Susan Semmelmann Interiors.jpg ciobulletin-alpine distilling.jpg ciobulletin-association of black tax professionals.jpg ciobulletin-c2ro.jpg ciobulletin-envirotech vehicles inc.jpg ciobulletin-leafhouse financial.jpg ciobulletin-stormforge.jpg ciobulletin-tedco.jpg ciobulletin-transigma.jpg ciobulletin-retrain ai.jpg
ciobulletin-abacus semiconductor corporation.jpg ciobulletin-agape treatment center.jpg ciobulletin-cloud4wi.jpg ciobulletin-exponential ai.jpg ciobulletin-lexrock ai.jpg ciobulletin-otava.jpg ciobulletin-resecurity.jpg ciobulletin-suisse bank.jpg ciobulletin-wise digital partners.jpg ciobulletin-appranix.jpg ciobulletin-autoreimbursement.jpg ciobulletin-castle connolly.jpg ciobulletin-cgs.jpg ciobulletin-dth expeditors.jpg ciobulletin-form.jpg ciobulletin-geniova.jpg ciobulletin-hot spring it.jpg ciobulletin-kirkman.jpg ciobulletin-matrix applications.jpg ciobulletin-power hero.jpg ciobulletin-rittenhouse.jpg ciobulletin-stt logistics group.jpg ciobulletin-upstream works.jpg ciobulletin-x2engine.jpg ciobulletin-kastle.jpg ciobulletin-logix.jpg ciobulletin-preclinical safety (PCS) consultants ltd.jpg ciobulletin-xcastlabs.jpg ciobulletin-american battery solutions inc.jpg ciobulletin-book4time.jpg ciobulletin-d&l education solutions.jpg ciobulletin-good good natural sweeteners llc.jpg ciobulletin-sigmetrix.jpg ciobulletin-syncari.jpg ciobulletin-tier44 technologies.jpg ciobulletin-xaana.jpg

Latest Magazines

© 2025 CIO Bulletin Inc. All rights reserved.