Tech Mahindra Veteran Jagdish Mitra Launches AI-Driven SaaS Platform ‘Humanize’

Tech Mahindra aims to cut go-to-market time for companies by up to 20%, focusing on key global markets.

Former Tech Mahindra India President, Jagdish Mitra, has launched Humanize, an AI-powered SaaS platform designed to help companies reduce their go-to-market time by 15-20%. The platform uses AI and SaaS to streamline the journey from planning to execution, enabling businesses to respond faster to market demands.

Humanize will be headquartered in the USA, with initial offices in Delhi and Bengaluru. The company plans to expand based on customer needs, focusing first on India, West Asia, and the US. "As businesses evolve, their IT needs change too. Humanize will help reduce the lag between idea and execution," Mitra said.

NLB Services, a provider of technology and digital talent solutions, has invested an undisclosed amount in Humanize. Mitra noted that the total initial investment would range between $8-10 million.

Humanize will focus on sectors like manufacturing, automotive, consumer packaged goods (CPG), and banking, financial services, and insurance (BFSI). The platform supports enterprises across four key functions: customer relationship management, business process management, data management, and enterprise resource planning (ERP).

Over the next five years, Humanize aims to have 80-100 customers and 800-1000 employees, with 300 employees expected in the first two years. Starting mid-next year, the company will also bring on 100 interns annually through a government internship scheme.