abrdn Enhances KYC Compliance Efficiency with Salesforce Financial Services Cloud

abrdn boosts KYC  operations with Salesforce Financial Services Cloud, enhancing compliance, automation, and data integration.

Global investment firm abrdn is transforming Know Your Client (KYC) operations through Salesforce Financial Services Cloud and Experience Cloud, leveraging the Einstein 1 Platform for a faster, more secure compliance process. The integration aims to streamline compliance checks, ensuring efficiency in onboarding and ongoing client reviews in accordance with anti-money laundering regulations.

The deployment of Salesforce’s solutions brings several benefits to abrdn, including a more seamless experience for both employees and clients, centralized data management, and advanced automation of compliance controls. Salesforce’s Financial Services Cloud enhances KYC workflows with dynamic, guided paths tailored to each client’s needs, while the Experience Cloud enables clients to securely submit documentation through a user-friendly self-service portal.

Previously manual monthly reports are now generated automatically via CRM Analytics, providing real-time updates on client profiles and compliance status. Integration with third-party applications like Moody’s Orbis accelerates compliance timelines by improving data accuracy and reporting.

Salesforce’s Financial Services Cloud, built on the Einstein 1 Platform, offers robust AI-driven solutions that uphold privacy and security, crucial in the highly regulated financial sector. Looking ahead, abrdn plans to utilize Einstein’s Conversation Insights for further efficiencies, including meeting summaries and actionable data insights.

Remo Vogelsanger of abrdn highlighted Salesforce’s role in delivering timely, data-driven outcomes, while Richard Aspin from Salesforce praised the enhanced customer experience and operational efficiencies achieved through this strategic partnership.