Alexa Dentsu acquires Salesforce cloud consultancy Extentia
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Dentsu acquires Salesforce cloud consultancy Extentia


Dentsu acquires Salesforce cloud consultancy Extentia

Dentsu Group Inc. announced it had entered an agreement to acquire a majority stake in Extentia, a global technology, and services firm focusing on enterprise mobility, user experiences, and cloud engineering.

Extentia will join Merkle, a leading technology-enabled, data-driven customer experience management (CXM) firm within Dentsu Group’s international business, Dentsu International.

Founded in 1998, Extentia employs nearly 800 staff members in Bangalore and Pune, India. Extentia further bolsters Merkle’s existing Salesforce capabilities with this acquisition, adding additional geography and scale in India. As a Salesforce Crest Partner and one of the nine Salesforce product development outsourcers worldwide, Extentia adds expertise with over 350 Salesforce certifications and new Salesforce App Cloud capabilities. The acquisition will further expand Merkle’s existing Salesforce Sales and Service Cloud capabilities offering.

Merkle is a leading data-driven customer experience management (CXM) firm specializing in delivering unique, personalized customer experiences across platforms and devices. With over 14,000 employees, Merkle is based in Columbia, Maryland, with over 50 offices throughout the Americas, APAC, and EMEA.

The acquisition shows Dentsu Group’s commitment to enabling clients to deliver the best in-class differentiated and connected experiences across the customer journey. It aligns with Dentsu Group’s stated ambition of reaching 50 percent of the net revenue generated by Customer Transformation & Technology (CT&T), encompassing the fast-growth areas of customer experience and commerce.

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