At its customer conference in Las Vegas, Tableau announced deeper integration with Salesforce’s AI platform, Einstein. The integration involves CRM data, the bread and butter of the Salesforce platform.
When Salesforce spent nearly $16 billion to acquire Tableau in 2019, it was getting a firm with the goal of bringing data to the public. The firm fits nicely into the growing Salesforce federation of cloud products and services as a cloud service solution. Over time, it makes logic that the two firms are exploring ways to integrate with each other’s technology and across product families.
Talking about the possibilities for customers when you combine the capabilities of the two firms, Mark Nelson, the CEO of Tableau, said Salesforce’s Einstein AI generates over 152 billion predictions daily. By harnessing these insights, even beginners could see beyond the what of their idea and understand the why or know what could happen in the future. And what they should do about it.
The Product Chief of Tableau, Francois Ajenstat, says Tableau’s integration with Einstein aims to make customer data more actionable and accessible and ultimately drive more business. Ajenstat added that it was a new world of opportunity to accelerate innovation and customer success and ultimately accelerate Tableau’s mission of helping people see and understand data.