Home technology software Adobe Unveils Firefly Video Model at MAX Conference
Software
CIO Bulletin
2024-10-15
At MAX, Adobe revealed the Firefly Video Model, democratizing video editing with AI tools for pros, while rewarding creators with licensed content and keeping it ethical.
Adobe’s Firefly Video Model marks another generative AI delivery for its tools and was announced at the Adobe MAX conference in Miami Beach. We now offer our innovative model, currently available in a limited public beta aimed specifically at video professionals; with advanced features designed to make it easier and more efficient to create and edit video.
Generative Extend in the Firefly Video Model for Adobe Premiere Pro extends video clips evenly and fills in gaps. Using text, images, custom camera angles, creators can make custom videos. The Image to Video feature increases the viability of the resulting video product by adding motion.
According to Ashley Still, Senior Vice President, Digital Media at Adobe, “The Firefly Video Model will transform the edit process for video professionals, making it easier and faster to produce stunning images.”
In addition to the video progressions, Adobe has also revamped the Firefly Image Model, promising image generation that is four times faster. This enhancement is responded to in instances such as within Photoshop and Adobe Express. The business also unveiled a few additions in Illustrator, which include Generative Shape Fill and Generative Recolor.
As the application of AI becomes more embedded in the plans of Adobe, the firm balances this with a pledge to adhere to the ethical practices surrounding AI. All the Firefly models are done trainable on available licensed content in a manner that promotes accountability and transparency.
At the moment, the Firefly Video Model can be solicited from a waitlist on the website of Adobe, with free samples given during the beta period. Additional details on general access and pricing will be provided when the beta period is over.
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