With over 3 billion smartphone users worldwide, it's understandable that many businesses have been exploring the ways that they can reach this vast audience.
While optimising your website for mobile use is crucial, another great solution is to create an innovative smartphone app for your company.
An app can help you with everything from generating leads through to taking orders and beyond. If you want to find out more about building an app for your business, then read on.
Think Outside The Box
There are billions of apps on the market, so it's crucial that you try to create a solution that is a little different from the rest. If your app looks just like everyone else's', then it won't excite smartphone users and encourage them to download and use it. Research the app products on the market, both in and out of your niche, so that you can see what's out there and design something that's unique and enticing.
Bring In Technical Expertise
App design and development takes a lot of technical skill and knowledge. If your organisation doesn't have this expertise in-house, then you might have to consider hiring a new team member or working with an outsourced app development agency. Consider who will be managing the app and the lifetime cost of outsourcing its development and ongoing maintenance. Weigh up the costs against hiring an in-house expert, so that you can decide if it is cost-effective to work with an external team or whether hiring an app developer will benefit your company in the long run.
Test Out Your Ideas
Once you've created a few prototypes, you need to test them out to learn what works and what doesn't. Global App Testing offers regression testing, crowdtesting, and exploratory testing, so at every stage of your app's development, you can review its progress and improve the quality of your solution.You can request a free demo if you want to see their app testing platform in action, which is used by the likes of Facebook and Microsoft. It’s imperative that you have ongoing checks on your app to ensure it’s the highest quality it can be. There’s so many different features you can implement on your platform and one error could divert your entire audience away. It might take a few tries to create an app that performs the way you want it to, so don't be disappointed if your app needs improving after your initial tests are concluded. Prepare to adapt and change your app several times before you eventually settle on a final design. With ever change you make, be sure to re-test it to ensure it’s working correctly.
Find A Hosting Platform
Much like a website, an app needs to be hosted on a server. There are many different app hosting platforms on the market, so take the time to check out the options to find the best one for your business and its new app. If you're unsure of what you're looking for, then communicate with your app developer and ask if they have any suggestions.
Celebrate Your Launch
Launching your new app is an exciting experience, so you should make sure that your company celebrates this incredible achievement. Share the news to your social media pages and website, and consider hosting a giveaway or offering a discount on items purchased through the app to help draw potential users in and get them to download and use your new app.
Keep Adapting Your App
After you've created and launched your app, the work doesn't just stop. You still need to keep adapting the solution and changing it to suit the ever-evolving requirements of its users. Learn about the latest app development trends and try to incorporate them into your solution, so that it always delivers the user experience that your customers are expecting.
Developing and launching a popular and successful app takes time, effort and commitment. This article will help you to understand everything you have to do in order to get your app off to the best possible start.