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NFL to shake hands with TikTok

Software

CIO Bulletin
2019-09-04

Social media video app, TikTok, and NFL collaborate to add NFL content on the backdrop of 100th season that will kick-start on September 5th. The collaboration will roll out an official NFL account on the video platform, as well as a series of NFL-themed hashtag challenges and other marketing opportunities for brands around the NFL content.

“We’re thrilled to partner with a powerhouse in the sports industry like the NFL to bring new life and a fresh perspective to the sports entertainment experience,” said Mayan Scharf, Global Partnerships, TikTok. “TikTok is a destination where fans can feel like they are a part of the team and we look forward to showcasing content from the NFL that is exciting, authentic and surprising to TikTok community,” he added.

“Partnering with TikTok is a natural extension of our media strategy,” said Blake Stuchin, vice president, Digital Media Business Development for the NFL, in a statement. Blake also said that TikTok is the best platform to reach the audience across the world, and the perfect way to kick-start NFL’s 100^th season is bringing up the NFL programming and hashtag challenges- that will be fun-filled with new content and the best way to entertain the audience.