The Best Marketing and Digital Advertising Products category of G2's 2023 Best Software Awards is won by RollWorks

The NextRoll subsidiary RollWorks account-based marketing platform today announced that it has been recognised to G2's 2023 Best Software Awards, coming in at #3 on the list of Best Marketing and Digital Advertising Products.

G2 is visited by 80 million buyers of software annually and is the biggest and most reliable software marketplace in the world. Based on timely, accurate reviews from actual users, it ranks the world's top software firms and products every year. Software and businesses that give their consumers the best-in-class customer service experiences and products win G2's Top Marketing Product honours.

The top 100 businesses are evaluated using a combination of each vendor's satisfaction and market presence scores, and the top 100 items are scored using reviews from all of the categories in which they are included. A software company or product must earn at least 50 authorized and published reviews during the 2022 calendar year in order to be named a Best Software Award winner. Only information from reviews submitted during this evaluation period is reflected in the scores.

"Out of thousands of companies, we're absolutely thrilled that G2 users have chosen RollWorks as one of the very best," said Jodi Cerretani, VP of Revenue Marketing at RollWorks. "It's a great testament to how RollWorks fuels so many account-based customer marketing and digital advertising programs to help B2B companies efficiently acquire, retain, and expand their revenue.”