SMS marketing software can be a powerful tool for businesses of all sizes. But what are the best ways to use it? In this article, you will learn about the different uses of SMS marketing software and get an easy guide for beginners. Read on to learn more!
Automate The Process
The best time-saving tactic you can do with this software is automation. Setting up this system, according to Emotive SMS, means that you can have a series of messages queued up and sent out at predetermined times. This way you don’t even need to be there when the campaign goes live. You can set it and forget it!
This is perfect for those who want to maximize their time or for businesses with multiple locations that want to stagger their SMS campaigns throughout the day. Automation also allows you to test different scenarios and measure the results so you can improve your next campaign.
It’s easy to automate your process. All you need is an autoresponder, which most platforms include, and then create a trigger message. When someone responds to your ad, they will automatically get this message which will start the automated sequence. From there, you just set the parameters and let it run.
Incentives are a great way to ensure that your customers are engaged and interested in your brand. Sending out incentives via text message is a great way to make sure they engage with it as well since texts have much better open rates than email.
You can send them out as direct links or codes redeemable at checkout, offering anything from discounts to free items if they buy something online within a certain timeframe. You can also offer coupons for in-store purchases, which will encourage people to come into the store instead of ordering online and save you some money on shipping costs!
If you decide not to use SMS marketing software then you should look into other ways of offering incentives like sending emails with coupon code attachments or putting flyers up around where people might see them. If you have a brick-and-mortar store, offering incentives is a great way to bring people in and keep them coming back!
Make Contests Interactive
The contest should be a fun activity. And making it interactive is one way to make the contest more fun and memorable for users.
A customer can participate in an SMS-based contest by texting the word "contest" to a shortcode number that you provide to them. The system will then generate a unique code for each customer's participation and allow them to submit their details through text (e.g., name, age, phone number).
The customers can also interact with other participants by making comments or posting photos via SMS as well if you incorporate this feature into your platform of choice.
Keep The Messages Short
All the messages you send out should be short. In fact, keeping them that way is one of the best ways to properly use an SMS marketing software. As a beginner, you need to focus on keeping your messages relatively quick and easy for people to read through in just a few seconds.
People are not going to want to go through long messages with all kinds of details included within them since they will take up too much time when working with such items while looking at their phones or other devices used for sending out text messages. Most importantly, keeping the message content short can help make it easier for people who are using smaller screens like smartphones or tablets.
To make your messages interesting and engaging, you can add multimedia like photos, videos, and GIFs. You can also include hyperlinks to websites or landing pages. This will help you to drive more traffic to your website or landing page.
When integrating multimedia into your messages, make sure that the file size is not too large. Otherwise, it may take a long time for the message to send and could end up getting blocked by the carrier.
Have A Clear Call-to-action
Your call-to-action (CTA) is what you want your readers to do after reading your text message. It can be anything from visiting a website, downloading an app, or calling a business. Whatever it is, make sure it's clear and easy to do.
If you're having a sale, for example, include the dates of the sale in your text message and tell people where they need to go on your website to learn more about the products available and how to buy them. If you're running a contest, give people all the details they need including when the contest ends and how they can enter.
SMS marketing is one of the most effective ways to reach out to potential clients. You need to embrace automation and offer incentives with interactive contests. Always keep your messages short and make them interesting with multimedia content. Finally, it's essential that you have a clear call to action. You'll have a steady flow of new clients for a long time!