The serialized storytelling startup Radish has raised $63.2 million in its Series A funding round. The startup has a fresh take on how written content can be made entertaining and at the same time be able to present diversity in serial fiction to the readers and help authors come up with new ways to build readership.
The fresh funding of $63.2 million in Series A round was led by SoftBank and Kakao Page. This brings the total funding raised by the company to over $68 million. It had previously raised $3 million in its seed round, back in 2017.
Radish is an innovative platform that is pushing the envelope of mobile serialized storytelling. The stories published on the Radish app are bite-sized and come in installments that are optimized for smartphone readers. Readers can access thousands of serials across many genres and connect with their writers/storytellers via live community chatrooms. The startup also presents good opportunities for the authors to bring back their written work to a new and young mobile readership and pre-release upcoming books to create a buzz.
SoftBank Ventures Asia CEO JP Lee in a statement said: “Radish has proven that its serialized novel platform can change the way people consume online content, and we are excited to support the company’s continued disruption in the mobile fiction space. Leveraging our global SoftBank ecosystem, we hope to support and accelerate Radish’s expansion across different regions worldwide.”