Home industry travel-and-hospitality Genesis partners with the MICHELIN Guide to promote Korean fine dining and hospitality experience
Travel And Hospitality
CIO Bulletin
2024-07-11
Genesis Motor America to offer recognition to hospitality professionals, collaborate with the renowned MICHELIN Guide
Michelin has teamed up with Genesis Motor America in a bid to bring forward premium dining destinations and increase recognition of the best food in the US. Genesis has underlined its desire to adapt its definitively Korean identity to enhancing hospitality and hotel services.
The partnership includes a content series hosted at Genesis House, one of New York’s MICHELIN Guide-featured venues from 2023. The series will promote Korean hospitality and pay tribute with industry professionals who have outstanding talents in culinary arts.
The collaboration of Genesis with the MICHELIN Guide is in line with the company’s goal to progress to the position of a trendsetter in hospitality.
The year-round initiatives of Genesis and the MICHELIN Guide will be to develop and la
unch various campaigns and initiatives to promote excellent dining events. Among those, there is an autumn Hamptons dinner with East End elites which will also be co-hosted. The information received at these events will be disseminated through the Standard MICHELIN and through the other communication platforms owned by Genesis House.
Reflecting on the partnership between Genesis and the MICHELIN Guide, their international director Gwendal Poullennec addressed how both entities regard innovativeness as one of the key shared values, which unites both the field of mobility and gastronomy.
On the one hand, mobility is integral to both MICHELIN Guides and Genesis as a mobility and hospitality provider, while innovation is a key driver for both the brand and the hospitality industry,” Poullennec added. ‘In embracing and fostering culture and culinary experience, this collaboration aims to celebrate those who uphold the spirit and provide immense contributions in the U.S. gastronomy industry.’
Digital-marketing
Artificial-intelligence
Lifestyle-and-fashion
Food-and-beverage