In the Asia-Pacific region, Google looks into the generative AI market

According to Scott Beaumont, president of Google's Asia Pacific division, the company will investigate new markets in the Asia-Pacific area while concentrating on generative AI technologies.

Beaumont explained the position of Asia in Google's worldwide strategy by stating that there was a type of shifting understanding that Asia is where the opportunity is. Beaumont continued by saying that they could learn from Asia. 

A beta version of Google's Search Generative Experience (SGE), which uses generative AI technology to improve its internet search service, has just been released.

After rolling out SGE in the U.S. market, Beaumont underlined that Google released SGE in two additional markets: Japan and India. He claimed that this was the case because, in comparison to other global markets, interest from those two nations has been particularly significant. Beaumont also mentioned that Korea would be at the top of the list for AI.

In September, Google celebrated its 25th birthday. The firm, which began as a provider of search engines, today offers six services that are utilized by more than 2 billion people globally, and there are more than 3 billion devices running its Android operating system.

In the Asia-Pacific (APAC) area, Alphabet, the parent company of Google, recorded sales of $47 billion during the fiscal year 2022 that ended in December. APAC sales made up 16% of worldwide sales. During the same time period, sales in Europe, the Middle East, and Africa totaled $82 billion, or 29% of global sales.