Google makes a surprise announcement of launching career certificates for digital marketing and ecommerce

Google will shortly launch certificates for Digital Marketing and Ecommerce endorsed by the American Association of Advertising Agencies (the 4A’s) and the American Advertising Federation (AAF).

This effort is made to aid jobseekers and employers develop skills required for online business. In addition to providing certificates, Google also assures of giving up to 500 Google Career Certificate scholarships to help employees sharpen their skills.

This new certificate program will help jobseekers learn how to search customers online, sell products and services, to conduct marketing analytics and measurement.

With Google’s Digital Marketing and Ecommerce certificate you will get first- hand experience with digital marketing tools and platforms which includes:

• Canva
• Constant Contact
• Hootsuite
• HubSpot
• MailChimp
• Shopify
• Twitter
• Google Ads
• Google Analytics

As with all of Google’s career certificates, those who earn one are offered assistance in finding a job through an employer consortium of over 150 companies. All companies will consider certificate holders for relevant entry-level jobs.