To enter social and online marketing, Keywords buys Digital Media Management

A significant provider of creative services for the gaming and entertainment industries, Keywords Studios, has purchased the social media firm Digital Media Management.

A comprehensive digital marketing agency with a production studio and a tech platform for influencers, DMM is situated in Los Angeles. A significant provider of creative services for the gaming and entertainment industries, Keywords Studios, has purchased the social media firm Digital Media Management.

The game industry is served by London-based Keywords Studios' outsourcing services. DMM will become a part of Engage.

Luigi Picarazzi created DMM, a multi-award-winning social media marketing firm, in 2010. It is headquartered in Los Angeles and employs around 200 people. For the entertainment and video gaming industries, the agency offers complete social media strategy, management, as well as creative and influencer solutions.

The companies that DMM works with to build and connect with their target audiences across all social media platforms include video game publishers, Hollywood film studios, streaming services, entertainment brands, and public figures. DMM focuses on audience acquisition, engagement, growth, conversion, and retention.

An 11,000 square foot production studio for original social media content and immersive marketing activations was recently finished by DMM. Also, DMM has developed a unique software platform called Creator Lab to make it simpler and more efficient for companies to work with content producers who have demonstrated interest in a certain game or entertainment property.

“DMM brings KWS a top tier social marketing agency, world-class production location and capability, as well as a technology platform that can help scale its influencer offering,” said Bertrand Bodson, CEO of Keywords Studios, in a statement. “As entertainment and games further converge, and we continue to add leading marketing services to our group, we believe we will unlock significant opportunities to engage billions of gamers and content creators. We are excited to work together with the talented and energetic leadership and team at DMM.”