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Iconic Business Names That Resonate with Their Target Audience


Food And Beverage

Iconic Business Names Target Audience

Although the term is thrown around a lot these days, there are a few names that actually earn the mantle of being ‘iconic’. To have a household name that immediately resonates with your target audience is a feat, especially in an era where tons of new businesses crop up and people don’t care about brand loyalty to the same degree. Statistics from CM.com also reveal that 69% of consumers feel that they get irrelevant messages from brands. 

This makes the power of digital marketing branding and naming a more refined goal that requires some skill. These days, any entrepreneur can use the business name generator tool at Namechk.com to produce an immediate list of available options. Of course, optimizing these results to connect with an audience will still require some know-how on the most relevant keywords to start with. The tool may make the process more accessible with its free browser setup, but it is still on how you establish a consumer base with a name that resonates with them. 

Take a look at some of the most iconic business names that serve as the best examples for creating something that connects you to your demographic. 

Best Buy

Best Buy has been around for a long time, but it wasn’t actually called this from the beginning. Once called Sound of Music, the business would eventually blow up after a four-day sale they marketed as having the “best buys” on all manner of products. In 1983, the company was officially renamed Best Buy. 

Former Best Buy CEO Hubert Joly remarks that much of the success of the company comes from “the creative engine of innovation and change.” This is a great example of how a great business name can turn the tide when it comes to resonating with your audience. Now, it’s so easy for people to think of the store when they want to get a good deal. After all, where else do you need to look when you’re looking for the best buy?  

TikTok

You can’t really exist online without at least having heard of TikTok. Even if you’re not on the platform itself, there’s a high chance you’ve come across a video ripped or reposted from the platform. TikTok perfectly captures what it is all about from its name alone. The brand is notorious for its short-form content that encourages you to dive in and get lost in minute-or-so-long videos one after the other. 

Although it primarily had a user base comprised of lip-syncing and dance challenges, it has since exploded into a space for all manner of creators and viewers looking for those bite-sized pieces of content. As reported on NYPost.com, TikTok has now hit a billion monthly users - and that’s all thanks to its tempting draw of instant engagement on the go. Considering how many people want a way to just pass the time, it’s no surprise it has become one of the biggest social media networks locking in everyone’s attention. 

Apple

These days, you’d be hard-pressed to find a person who doesn’t think of Apple when you bring up tech. It’s managed to have a solid foothold with both the mainstream market and more tech-savvy enthusiasts. How did this happen with a name that seems so far from the world of computers?

In a time when Microsoft and IBM were the unbeatable leaders in the industry, Steve Jobs noted that he wanted a name that felt “fun, spirited, and not intimidating.” Despite considering other more technical options, he stuck to his guns (and long-standing love of fruits) and it paid off. People think of Apple when they want something sleek but not hard to use. Tech buffs get plenty of features to play with while even the technologically impaired can easily plug-and-play an Apple product. The Apple breakdown on Businessofapps.com shares that it is now the most valuable tech company in the world at over $2 trillion. 

Nike

Nike is an inescapable example of powerful naming. With a name that is just as iconic as its tagline, athletes across the globe turn to Nike when it’s time to get moving. The name is short, simple, and has a significant meaning for its industry positioning. Nike is named after the Greek goddess of victory. Naturally, there’s this implication that anyone looking to get fit and achieve their physical goals would want to be dressed for success in the brand. 

Add in the simple yet immediate narrative complement that is its logo, and the rest is history. Every corner of the world has a Nike store, and the brand maintains its decades-long hold of the top rank in global revenue for sporting apparel. 

Coca-Cola

Through the years, countless taste tests from different sources have shown that Pepsi actually tastes better than Coke. And yet, time after time, the majority of people would still choose Coca-Cola when given the option. The naming convention is relatively simple, they made a cola brand that used kola nuts and coca leaves and named it after those elements - Coca-Cola. 

Sometimes, iconic names don’t need wacky backstories. As long as you know what audience you’re catering to, you can find the name that they’ll immediately lean towards. Add some keen branding and the idea that no meal is complete without some Coca-Cola, and you’ve got yourself the most iconic soda name in history. 

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